ATHLEGACY
Athlegacy

We build and grow businesses through the power of sport.

We build the commercial growth ecosystem around athletes, brands and sports rights holders, helping them sell more, build audiences, create value, grow their businesses and secure the right partnerships.

Commercial Advisory · Brand Campaigns · Sponsorship Sales · Venture Studio
Our team has worked with and is trusted by
NBA England Boxing LTA — Tennis for Britain 365 Combat Academy
What we do

Three ways we grow with sport.

Brands

We put your brand in front of the sports your customers love.

Sports sponsorships, partnerships and activations at sports events and with curated athlete campaigns.

Curated

The right sports, events and athletes.

Matched

Chosen for your customer.

Managed

Run end to end by us.

Reported

Clear performance reporting.

Commercial

We help sports rights holders create commercial value and sell more inventory.

For events, promotions, clubs, leagues and sports properties.

Value

Build a commercial offer brands want.

Package

Shape and price your inventory.

Sell

Find and close the right partners.

Ventures

A venture studio for athletes.

We partner with athletes to build businesses they own, and grow the ones they already have.

Build

A business with us from the ground up.

Grow

We become your growth partner.

Build. Launch. Grow. Own.

The Athlegacy model

Audience → Value → Ownership → Growth

We help turn the advantages of sport into long-term commercial value.

01
Audience

Build attention and influence.

02
Value

Turn attention into commercial opportunity.

03
Ownership

Build businesses and assets.

04
Growth

Scale what works.

Who we build with.

Athletes & sports creators

Active and retired. From rising prospects to world champions, plus coaches and creators with audiences built around a sport.

Brands

Consumer and B2B brands that want to reach the fans of the sports their customers love.

Sports rights holders

Events, promotions, clubs, leagues and properties building commercial value and sponsorship revenue.

The team

The people
behind the build.

Ben Healey
Ben Healey
Commercial Director
Sam Winsbury
Sam Winsbury
Growth Director
Ammari Diedrick
Ammari Diedrick
Head of Talent

Let's grow your business through sport.

Brands. Rights holders. Athletes.

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The sports we work with